Sports giant Nike launches its first pairs of virtual sneakers in collaboration with RTFKT studio. The mysterious NFT cubes - MNLTH (pronounced "Monolith") - have been in the news since last February, and now their contents have been revealed.
Quest #3 Completed :⚔️— RTFKT Studios (@RTFKTstudios) March 18, 2022
MNLTH has EVOLVED AND WHATTTTTT ????
1 Quest left ❌❌❌🗿 pic.twitter.com/FPWAW46EYg
These famous metal boxes with geometric shapes and Nike and RTFKT logos finally contain "CryptoKicks." In other words, they are NFT sneakers that can be customized using Skin Vial technology, allowing them to adapt to the DNA of an avatar in the metaverse.
Nike puts one more foot in the metaverse by launching sneakers in NFT
The American giant has created a model with digital fashion studio RTFKT, a new step in its activity in the metaverse after launching Nikeland in late 2021. Nike is accelerating in the metaverse. The American fashion giant has just launched a pair of sneakers in NFT in collaboration with the fashion studio RTFKT. The "Cryptokicks" are entirely digital shoes, report Les Echos. Nike had already bought this digital fashion studio last December that designs virtual fashion items. Les Echos explained that by 2021, the start-up had recorded $100 million in sales.
For Nike, this is another step after building its own metaverse in the Roblox game in November. "The buildings and terrain inside Nikeland are inspired by Nike's actual headquarters and contain detailed arenas for the Roblox community to test their skills by participating in various mini-games," the company explained at the time.
RTFKT, together with Nike CryptoKicks, introduce the future of Sneakers, powered by Skin Vial tech— RTFKT Studios (@RTFKTstudios) April 22, 2022
Welcome to 2052 : 🌐👟🧪 pic.twitter.com/7449L79Bf4
Available in limited quantities, the items sold by RTFKT are associated with an NFT, the non-fungible tokens certified and traceable on the blockchain. And the least we can say is that the success is already there since the "Cryptokicks" were exchanged on the OpenSea platform around 2.9 ethers, or $ 8,500, detail Les Echos. Not really surprising given their rarity. RTFKT is a specialist in creating a sense of exclusivity with its products.
Linked to an avatar
According to our colleagues, these digital sneakers were initially offered to members of the RTFKT community. Those who own an NFT then received a box that contained the "Cryptokick". On Twitter, the start-up was pleased to launch in collaboration with Nike "the future of sneakers, powered by Skin Vial technology". The French newspaper Les Echos also reported that the NFT box containing the sneakers is associated with an avatar that RTFKT has created as part of its "Clone-X" program. This is a set of 20,000 NFTs that represent Japanese-style characters. Some of these avatars are even trading at more than 18.5 ethers on OpenSea or almost $55,000.
As FXEmpire explains, in Nikeland, players can dress their avatars with Nike products and play games, such as Tag, Dodgeball and The Floor is Lava. But beware of anyone who tries to touch its products. According to Les Echos, in February, the brand had filed a complaint against StockX, accusing it of marketing some of its products (NFT) without its permission. Nike is accelerating in the sector as a series of patents have also been filed for a cryptocurrency wallet and a marketplace for NFTs and digital assets. So Nike is making digital entertainment and virtual social relationships a key part of its digital strategy.